— “Titles are the hardest thing: How can we make them more effective?” via the LSE
"A colleague in my department thinks that if he uses a colon in the title of an article he is writing then the article will be accepted more readily, and cited more frequently, than if he does not. Where has he got this notion from? A once carefully qualified statement in some research paper has now become a blind article of faith. True enough there is research on the effectiveness of such colonic titles, but it is not that convincing. But rumour and hearsay are powerful things."